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Showing posts with label home office. Show all posts
Showing posts with label home office. Show all posts

Monday, May 17, 2010

Shelving the Home Office

The Detroit News

 
A friend who writes a newspaper column asked a timely question to his online network of his fellow sufferers, including me.

He wanted to know whether, in this age of e-mails, the Internet, call forwarding and Skype videoconferencing, we preferred to work at home or in our downtown offices. I was relieved to discover that two-thirds agreed with me: The office is better.

I was relieved because I don't want to fall behind the times. Of course, we were a pretty old-school group. I think almost all of us could remember typewriters.

And we were journalists, who work in a special kind of workplace. When we think of "the office" we think of newsrooms. Regardless of the city or town it serves, the newsroom traditionally offers a special menagerie of co-workers with quirks, talents, special skills and human failings far more interesting than anything that ever gets into print or on the air.

Generations of columnists have roamed the aisles between those desks, cheerfully cajoling their workmates and trolling for column ideas as gratefully as homeless drifters working their way along the cars at a stoplight with Starbucks cups.

But times are changing in workplaces of all sorts. The "virtual office" is in vogue. The industrial-age view that "presence equals productivity" is beginning to fade as employers, as well as workers, see advantages to home offices and other flexible work policies, Ellen Galinsky, president and a founder of the 21-year-old nonprofit Families and Work Institute, writes in her blog. The Sept. 11 terrorist attacks, Hurricane Katrina, the H1N1 threat and the recession have persuaded employers to see business advantages in home offices and other flexible work policies, including more "fully engaged employees."

Galinsky joined other advocates at a White House conference on flexible work recently where President Barack Obama and first lady Michelle Obama spoke glowingly of working at home and other "virtual offices" to reduce business overhead costs, raise productivity, save jobs and improve family life. When you have the opportunity that this new age affords you to escape traditional brick-and-mortar spaces, say the Obamas, use it.

Good points all. Still, despite modern technical advantages, breaking out of the traditional office routine can require personal emotional adjustments. Working from home makes me, for example, feel oddly distanced from my co-workers, like a prisoner tapping codes on a wall to communicate with fellow inmates.

Editorial staffers at Inc. magazine report similar experiences in their current issue after spending the month of February working outside their plush New York City offices as an experiment in the future of work. In the first week, at least, the future didn't look so good.

"(M)any of us were very nearly losing our minds," senior writer Max Chafkin writes. "Some forgot to eat lunch; others ate way too much. Our feet were cold; our backs ached; and, in a few dire cases, our relationships suffered."

Fortunately, the adjustment problem brought new opportunities, like mobility. After a few days of "feeling starved for human contact," Chafkin writes, he began to spend more time in coffee shops and "another ridiculously underrated place to get work done: the public library."

Indeed, the media guru Marshall McLuhan would smile at that. He used to say that every new technology eventually "reverses back" onto itself. How appropriate, then, that the new computer age leads us back to public libraries.

Investors take note: As independent bookstores, CD stores and -- irony of ironies -- computer stores disappear like mastodons from our cityscapes, the value of library-like alternatives to home and the traditional workplace may well increase, especially if they serve food, drinks and wireless internet connections.

"Consider your culture," Chafkin advised companies considering going virtual. Like the newsroom culture I appreciate, his editorial colleagues missed the "culture of collaboration" on which magazines and other trend-spotting media thrive.

"My job really became just about my job," said a photo director. "I missed the distractions and surprises that my co-workers bring to the day."

I understand. Some of the best things about newspaper and editorial offices don't sound very efficient, but somehow they work.

I'd like to ask my own colleagues what they think about that, but I'm working at home today.

Sunday, June 14, 2009

One Thriving Tech Industry: Home Office Networks
The market for home office networks and data storage is actually booming against the general economic downtrend
Story from Channel Web

Despite a general plummet in storage hardware sales, the SOHO NAS market is actually booming, according to recent Gartner data.

Total revenue from the sales of sub-$5,000 NAS appliances for the SOHO(Small Office/Home Office) market in 2008 were up 64 percent over the revenue booked in 2007, said Pushan Rinnin, research director at Gartner.

And, unlike most of the rest of the storage hardware market, sales of the low-cost appliances are expected to continue to grow in 2009 over 2008, although at a more moderate 6.4 percent, Rinnin said.

Total storage hardware revenue for all of 2008 grew at an anemic 3 percent, according to IDC, with sales falling 5 percent in the fourth quarter.

Overall storage hardware sales plunged in the first quarter of 2009, falling 18.2 percent compared to the same period in 2008, IDC said.

Rinnin said that the growth in the sub-$5,000 SOHO NAS market in 2008 was a lot more than Gartner expected.

However, she did admit there was somewhat of an apples-to-oranges comparison between 2008 and 2007. "Some vendors we didn't capture [data from] in 2007, but we later found out did well, like QNAP in Taiwan, which sells mainly to Europe," she said.

In 2008, Netgear was the largest seller of sub-$5,000 SOHO NAS appliances, with sales of $98.7 million, up 128 percent over 2007. That gave the company a 28 percent share of the market, Gartner said.

It was followed by Buffalo Technology with sales of $44 million, down 47.2 percent; EMC (NYSE:EMC)'s Iomega (NYSE:IOM) with sales of $38 million, up 69 percent; Hewlett-Packard (NYSE:HPQ) with sales of $30 million, up 13 percent; and LaCie with sales of $25 million (percent change unavailable), according to Gartner.

In terms of units, Buffalo Technology led the market despite a 34.4-percent drop in shipments to 62,950 units, giving it a market share of 19 percent.

It was followed by Netgear with 52,255 units, LaCie with 50,000 units, QNAP with 32,900 units and EMC's Iomega with 19,392 units, Gartner said.

Netgear's rise to the top came as a result of its acquisition of Infrant Technologies in 2007, Rinnin said.

Buffalo Tech's drop in sales does not indicate that the company is slipping as a storage vendor, Rinnin said. "Instead, it's more focused on the consumer side of the market," she said. "Its 2007 SOHO NAS numbers might have been overestimated. For some products, there's not such a clear cut between consumer and business use."

The consumer side of the NAS market also did very well in 2008, and that bodes well for growth in the SOHO NAS sector, Rinnin said.

"Growth in the home market comes from consumers getting more digital content," she said. "Putting in network-based storage in the home for use by multiple PCs or as a central backup is a reality now. And vendors are making it easier than ever to use. And as these kind of consumers become familiar with the product, they'll start to use it for their home-based offices as well."

Drew Meyer, director of product marketing for SMB storage at Netgear, said SOHO NAS vendors are some of the biggest storage companies people have never heard of before.

Netgear, for instance, in addition to being the largest sub-$5,000 SOHO NAS vendor in terms of revenue, also is the sixth-largest vendor of unified NAS-iSCSI storage appliances, Meyer said, quoting Gartner numbers. However, once either EMC or NetApp acquires Data Domain, Netgear will rise to No. 5, he said.

Netgear also is the No. 3 vendor of sub-$25,000 NAS in terms of revenue and No. 2 in terms of shipments, Meyer said.

"Nobody thinks of Netgear as a major player in the sub-$25,000 storage space," he said. "Maybe they do in the sub-$5,000 space. So this will give VARs a reason to look at Netgear."