The commonly used acronym “IDK” stands for the phase “I don’t know.” A Claflin graduate wants the people who wear his clothing line Ignorance Driven Knits — idk for short — to say that they do know about what’s going on in the world.
He considers the line he conjured earlier this year as clothing with a conscience. He has designed T-shirts, tank tops, sweaters and hoodies that sport thought-provoking statements such as “United We Stand and Divided We Fall” and “Wake Up.” His apparel is deal comfort wear, and goes great with a pair of leggings.
He says the latter is his call on America to wake up to the international issues affecting us all. He cites the wars in Iraq and Afghanistan, coupled with the Iranian nuclear threat impacting the price of gasoline, as an example.
After graduating May 12 as a marketing major, traveled home to New York to expand his idk brand. He says the learning experience he gained at Claflin will prove invaluable in promoting his burgeoning business.
It will definitely assist with learning his demographics and in advertising via social media. And his minor in graphic design was instrumental in constructing the clothing design.
The genesis of idk began when his adviser, a digital design instructor, encouraged him to move forward with his clothing business in February. The designer originally wanted to make T-shirts for Greek organizations, but realized his audience would be minimal. He realized that he wanted to impact everybody, so he went with something inspirational.
He tries to counteract ignorance with creative designs featuring inspiring and motivating statements. He aspires for the idk brand to encourage people to research real world issues and their direct impact on themselves.
He plans to network with other fashion designers and attend trade shows to further his business. He also plans to produce hats and bags in the future, he said.
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