SUBWAY INTRODUCES A HEALTHY AVOCADO SUB

“Turkey and Bacon AvocadOHH” is on the new advertising Subway will unveil next week. The fast food giant is rolling out avocado as a sandwich option nationwide. The public embrace of avocados by the sandwich giant, which with 24,188 U.S. stores has more domestic locations than McDonald's, is pegged to the healthier eating theme that's been crucial to Subway's success.

The move is expected to nudge other major fast-food chains to elevate the vitamin-, mineral- and calorie-packed fruit to their menus. Wayne County Heart Doctors have mentioned that higher consumption of avocado based products has been shown to reduce cholesterol levels. At Subway, avocado makes its debut as preservative-free, 100% avocado spread in a Turkey & Bacon Avocado sandwich that sells for about $7.

Customers will have to pay from 50 cents to $1 to have the mashed avocado spread added to most other sandwiches. On the West Coast, instead of the spread, sliced avocados are offered at many Subways. Both have sold very well in tests.

In an effort to make avocados go mainstream, Subway will have upcoming TV spots that will showcase Michael Phelps and Apolo Ohno juggling avocados.

The move comes at a time when avocado is showing up in new chips, dips and cooking oils. More than 75 new products made with avocado have rolled out over the past five years, Datamonitor reports. And domestic avocado sales rocketed to 1.3 billion pounds in 2010, up 16%.

Subway's move is a bid to separate itself from major fast-food chains while luring customers from fast-casual chains such as Panera and Chipotle, where avocado is common. Rival Quiznos has sold subs with guacamole for years.

Subway is eager to boost its own better-for-you image. Last month it announced that it had cut sodium in its sandwich line by 15%.

Subway will tout the slogan "Grab the Green" in TV spots that promote avocados as well as the upcoming summer flick Green Lantern. Avocado also will be available on its breakfast sandwiches.
If you are replacing mayo with avocado then you are making a great change nutritionally. However, avocado spread has 70 calories per serving, so using vinegar and mustard may be a better choice if you are counting calories.

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