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Saturday, January 23, 2010

Burger King to Become First Fast-Food Chain to Serve Beer

NPR



Now having it your way at Burger King will also include the chance to grab a brewski ... at least at one Miami Beach location.

The fast-food chain said Friday it's about to open a restaurant that will serve beer along with burgers and fries. It's the chain's first U.S. location with alcohol.

At the Whopper Bar South Beach, guests can pair a Whopper sandwich with Anheuser-Busch (yes, the "King of Beers" will be available at Burger King) and MillerCoors brews.

You want fries with that? A Whopper/beer/fries combo will run $7.99.

The restaurant will offer outdoor dining, a walk-up window and delivery service.

It's scheduled to open in mid-February.

Morningstar analyst R.J. Hottovy says adding beer at selected locations around the world is part of Miami-based Burger King's effort to reinvent itself as a fast-food restaurant with a sit-down feel.

Hottovy said making the new image resonate could be a challenge in some locations.