Twitter users can now make short phone calls directly through their Twitter accounts using Jajah@call, a new service from Jajah, the Mountain View, Calif.-based IP communications company best known for Business VoIP services for landlines and mobile phones.
According to Jajah, the calling service works whether a user "calls" from Twitter itself or a third-party Twitter client -- including mobile clients such as Tweetie and Twidroid. All that's required is that both parties (the person making the call and the person answering the call) be Twitter users, both are signed up for Jajah and both are registered for the @call beta.
How it works is that the person making the call types @call into the Twitter prompt followed by the "@" symbol and the handle of the Twitter user (such as @channelweb), and Jajah connects the parties for a Business VoIP call that can last up to two minutes.
Telcos and mobile operators face huge challenges in a world where people check their Tweets or their Facebook messages before they check voicemail. Jajah@call showcases how easily we can bring telephony into the social media environment, where operators can now participate. The Jajah IP Business VoIP Communications Platform is chosen by carriers, mobile operators and online companies around the world who leverage not just our carrier-grade network, but our ability to develop proven, market-ready solutions that add value for their customers and their businesses.
It sounds great and all, Jajah, even though you'll probably earn the ire of telcos that've been known to give free Business VoIP calling services the stink eye in the past. Jajah already offers an iPhone application, seeing as Business VoIP calls aren't permitted on iPhone carrierAT&T (NYSE: T)'s 3G network.
And there's plenty of other quick messaging services, VoIP and otherwise, out there, including Google Chat and Skype. But the key difference for Jajah might be that it's tapping into a rapidly growing area (i.e. the Twitter community) with an easy-to-use Business VoIP service.
