Despite reports that retail sales are suffering almost across the board recently due to the low consumer confidence, while the housing market remains in the doldrums sales of childrens shoes are pacing very strong. As the back to school shopping season winds down sales figures indicate that retail sales of kids shoes are very strong.According to two key consumer surveys published last month sales of girls shoes and boys shoes were significantly higher than in past years. It appears that kids shoes sales are immune to the current economic situation. The US Retail Commission recently reported that retail sales fell in 2008 compared with the same period in 2007 however sales of children's shoes were above par.
"Record-low consumer confidence and increasing demands on household budgets meant shoppers looked for value and planned spending carefully to take advantage of the widespread promotions and discounts. Housing market weakness continued to hit big-ticket housewares yet consumers still bought new shoes, especially for the children in the household..," said staffers from the US Retail Commission.
It pointed to the rainy weather in August as not being able to keep consumers from shopping for back to school kids shoes. Americans are buying less of everything except kids shoes.
Despite reports that retail sales are suffering almost across the board recently due to the low consumer confidence, as the housing market remains in the doldrums sales of children's shoes are pacing very strong. As the back to school shopping season winds down sales figures indicate that retail sales of kids shoes are very strong.
