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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Tuesday, May 22, 2012

GM Drops Super Bowl Ads Too

Story first appeared in USA Today.

First General Motors said this week it won't buy ads on Facebook, the big dog of new media, and today GM says it won't buy ads in the upcoming Super Bowl, the tentpole event in old media.

The reasoning was the same: Not worth the money.

GM states that they understand the reach the Super Bowl provides, but with the significant increase in price, they simply can't justify the expense.

CBS is asking for $3.8 million per 30-second ad slot in the Super Bowl, up from NBC's $3.5 million for the last game, according to The  Wall Street Journal.

GM aired Chevy ads and a Cadillac ad in six ad slots in the game this year, plus ads in the pregame show, including ads for Chevy's Sonic and Silverado pickup and Cadillac's new ATS sedan. It also aired the winner of Chevy's Route 66 make-an-ad contest.

An analyst states that it feels premature for GM to make such a big decision regarding Super Bowl, especially since GM will be launching a new line of full-size pickup trucks and full-size SUVs around Super Bowl time. The Super Bowl audience is ideal for those vehicles, and the timing is right.

And results on a car-shopping site showed some bang for the Super Bowl ad bucks this year. In the week after this year's Super Bowl, consideration on Edmunds.com for the Sonic climbed 107%, the third largest shift among vehicles advertised during the big game, behind the Lexus GS350 and the Kia Optima.

Chrysler has advertised in the Super Bowl for the last three years and in the past two used it for big-budget, spots featuring rapper Eminem and actor Clint Eastwood.

The "Imported from Detroit" commercial in 2011 with Eminem is credited with helping to change the image of the Auburn Hills, Mich., automaker. The company's commercial in this year's Super Bowl with Clint Eastwood, while politically controversial, also drew attention to the company's progress.

Ford has not advertised in the last couple of Super Bowls, but has bought time in the pregame show. Ford, however, has aggressively shifted its focus to social media.

GM said earlier this week it stop using paid ads on Facebook, but would continue a major presence with its free pages on the social-network site. Along with its other recent high-profile decision to cut paid advertising on Facebook, GM's new global ad agency Commonwealth is sending the message that there is a new advertising sheriff in town.

Some might even read into this move as a way for GM to cut more costs, boost its share price and make it appealing for the U.S. government to sell its stake in the automaker to allow it to shed its 'Government Motors' moniker".


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Tuesday, April 24, 2012

Facebook Beefs Up Intellectual Property Portfolio

Story first appeared on CNET.com

When a company with nearly limitless resources shows itself ready to spend whatever is necessary to beef up its intellectual property portfolio, patent challengers have added incentive to seek out easier fights elsewhere.

So it is that Facebook is again putting its very deep pockets to work, adding a new clutch of patents from Microsoft to an earlier trove it acquired from IBM. The message to Yahoo and beyond is clear: Do you want to get into a spending war with a company whose deep pockets are about to get a lot deeper? In other words, there's a lot more where that came from.

All this marks a rapid turnaround for Facebook. The announcement earlier today that Facebook would spend $550 million to buy patents held by Microsoft was the second big patent purchase by the social networking company in as many months.

At the end of 2011, only 56 US patents But the company received the proverbial wake-up call when Yahoo sued the company, claiming that Facebook infringed upon several of its patents. Rejecting the allegations, Facebook has since counter sued.

Then in March, Facebook acquired around 750 patents held by IBM covering software and networking for an undisclosed sum. And now this agreement to purchase a portion of the patent portfolio Microsoft recently agreed to acquire from AOL. As of today, the company is estimated to have 775 granted U.S. patents and approximately 100 pending US applications, according to a managing director and chief intellectual property officer at MDB Capital Group LLC.

Facebook is starting to focus on IP in a big way, state San Diego Intellectual Property Lawyers.

For the record, Facebook isn't saying anything beyond its official press release announcing the deal with Microsoft. But insiders acknowledge the obvious motivation: Facebook's working quickly to bulk up its intellectual property portfolio in advance of its initial public offering, taking another preemptive move to dissuade any patent trolls thinking about filing a Yahoo-like lawsuit out of the blue.

All told, Facebook likely spent nearly $1 billion on IP acquisitions to fundamentally address its issues with Yahoo, which remain unresolved.

The first acquisition (from IBM) appears to be encumbered - meaning that real leverage won't come until existing licenses to Yahoo expire. This portfolio is presumed to have not been licensed to Yahoo, and so would have more immediate value in settlement negotiations.

One side issue to come out of today's news: Microsoft's now risks getting involved in that Facebook-Yahoo snit. In October 2007, Microsoft paid $240 million in return for approximately 1.6 percent of Facebook. As part of that deal, which broadened an earlier marketing arrangement, Microsoft would help sell Internet ads for Facebook. At the time, the Facebook arrangement was seen as a way for Microsoft to counter Google's increasing clout in the online advertising market.


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Wednesday, November 30, 2011

Deception Charges for FB

Story first appeared in USA TODAY.

Facebook on Tuesday agreed to a Federal Trade Commission order that bars Facebook from deceiving consumers about its privacy practices and requires it to submit to monitoring for 20 years.

The sanction stems from privacy setting changes that Facebook made in December 2009, without asking users' permission. The company told users they could keep their information on Facebook private, when, in fact, it repeatedly allowed information to be shared and made public.

Facebook CEO Mark Zuckerberg insisted in a blog posting that the company has a good history of providing transparency and control over who can see your information, but acknowledged that they've made a bunch of mistakes.

The FTC's sanction comes as Facebook readies itself for a high-profile initial public offering of stock, expected next spring. Meanwhile, the company has come under rising criticism in the U.S. and Europe for using Like buttons embedded on millions of websites to monitor Web surfing.

Facebook compiles tracking logs of the webpages viewed by each of its 800 million members, and millions more non-members, the company disclosed in exclusive USA TODAY interviews.

New federal laws are needed to help consumers protect their personal information from companies surreptitiously collecting and using that personal information for profit, says Sen. Jay Rockefeller, D-W.V., sponsor of a Do Not Track law that would restrict online tracking.

Rockefeller commended the FTC's action. Consumer privacy is a right, not a luxury, he says. This action against Facebook is just the first step toward protecting consumer privacy.

Facebook improperly disclosed information to advertisers and continued to display photos and videos even after the accounts were deactivated, according to the FTC.

The consent order, which must be approved by a judge, requires Facebook to:

•Obtain express consent before overriding users' privacy preferences.

•Cut off access to a user's material within 30 days after deletion of an account.

•Establish a comprehensive privacy program covering new and existing products and services.

•Submit to privacy program audits within 180 days and every two years after that for the next 20 years. Monitoring would be handled by an independent professional yet to be named.

Even after the consent order takes effect, Facebook users may not notice anything different.

It's not clear how the FTC's order could affect Facebook's plans for new services, including Timeline, which digitally maps everything a user has ever done on the popular social network, and "Open Graph" applications designed to broadcast user's surfing patterns and interests widely across the social network.

Chris Conley, a tech and civil liberties attorney at the ACLU'S Northern California chapter, notes that Facebook's privacy settings make no reference to Like button tracking.

There's no setting for (the) user to control that, says Conley. It's questionable if something that doesn't have a privacy setting today is covered by the FTC's order.

The FTC stopped short of ordering Facebook to restore the more rigorous privacy settings it had prior to December 2009, noted Marc Rotenberg of Electronic Privacy Information Center.

EPIC and nine other non-profit groups filed the complaint that triggered the FTC probe. If it was unfair to change the privacy settings, then the right response would be to change the settings back.

The order is expected to give technologists and privacy advocates a new, more effective tool to monitor Facebook's privacy practices, says Jeff Chester, executive director of the non-profit Center for Digital Democracy.

Federal lawmakers focusing on privacy issues will also be closely monitoring the aftermath of the FTC's order, says Rep. Mary Bono Mack, R-Calif.

Wednesday, November 23, 2011

New Facebook Timeline Feature

Story first appeared in USA TODAY.

When Lisa Hope King created her Facebook account in 2004, things were much simpler. Facebook was a new website with a straightforward format. King's status as a sophomore at Rutgers University granted her access to a social-networking site aimed at college students.

She said it felt very personal. The amount of information Facebook members could share was minimal.

Now, members can share everything from their employer to their current location. Facebook's coming overhaul of its members' profile pages will more prominently show users' Facebook pasts all the way back to the creation of their accounts.

The feature, dubbed Timeline, will roll out to all 800 million Facebook members and is designed to give a more comprehensive view of people's online identities, the company says. Facebook declined to say when it would launch. The come-on to members: "Tell your life story with a new kind of profile."

As with past moves, Facebook's plans are sparking privacy concerns among some members and privacy advocates.

The new emphasis on past posts means Facebook users have to be vigilant about screening who sees old posts to prevent potentially uncomfortable situations, especially for those who have matured since creating their account as students and would rather leave the past in the past.

King said she doesn't think something she did four years ago is really representative of who she is today.

Up until now, Facebook accounts have focused on the most recent posts. With the new profile format, the most recent Facebook activities will be at the top. But as users go back in time, Timeline will summarize past posts — emphasizing the photos and status updates with the most "likes" or comments.

The new profile gets rid of the practical obscurity that has always been part of Facebook, says Marc Rotenberg, executive director of the Electronic Privacy Information Center.

Privacy concerns

Rotenberg's privacy advocacy group has voiced concerns about Timeline and other Facebook features in recent letters to the Federal Trade Commission. Rotenberg worries people won't take the time to screen all their past posts and says that Facebook should honor its past commitments to privacy settings.

Privacy concerns run highest among those who frequent Facebook less often, according to a recent USA TODAY/Gallup Poll. Just 26% of respondents who use the social site at least daily said they were "very concerned" about privacy. That compares with 35% who are "very concerned" and use the social network at least once a week, and 39% who use Facebook less often.

The kind of photos college students post of themselves at parties aren't necessarily the pictures they want others to see when they're entering the workforce, Rotenberg says. Facebook plans to opt all of its users into Timeline and put the responsibility on them to carefully review every bit of past information, he notes.


When users first get Timeline, they will have five days to emphasize or hide aspects of their profiles, Facebook says. And users can still add and delete aspects of their Timeline after they're published.

Facebook declined to comment on its opt-in decision and questions raised over privacy settings.


People have shown that they really want privacy and transparency, Jeschke says. "It looks like these steps Facebook is taking with the Timeline are steps in the right direction."

'Digital grooming'

Keeping tabs on her profile page as Facebook evolves is nothing new for King, who calls herself a digital groomer.

She goes through the information on her account every few weeks and deletes statuses, messages and other things — such as posts on an ex-boyfriend's wall — that she doesn't want to keep on her Facebook page.

Timeline creates an opportunity for everyone to become this aware about their privacy online, says Chester Wisniewski, senior security adviser at security firm Sophos.


But it seems that Facebook continually encourages people to share more and more personal information, says Nadia Bhuiyan, 23.


She doesn't want people to see how many pictures she was tagged in or how many she took in a given year or how many friend requests she got.

And she said Facebook's planned change to members' profiles probably will limit how often she visits her friends' profile pages.


Thomas Kerr-Vanderslice, 22, says he doesn't use Facebook for personal use as much as he did when he was in college. But a large portion of his job at a small Washington, D.C., lobbying firm is spent on Facebook and other social-networking sites.

He has no plans to spend time taking information off his profile once it changes to the Timeline. And he's never been nervous about sharing information online, including where he lives, his employer and his birthday. If identity theft was a major concern, he wouldn't be on Facebook.

Thursday, November 11, 2010

Feds: Woman illegally fired over Facebook Remarks

Associated Press


A Connecticut woman who was fired after she posted disparaging remarks about her boss on Facebook has prompted a first-of-its-kind legal case by federal authorities who say her comments are protected speech under labor laws.

The National Labor Relations Board alleges that American Medical Response of Connecticut Inc. illegally fired Dawnmarie Souza from her job as an emergency medical technician late last year after she criticized her supervisor on her personal Facebook page and then traded Facebook messages about the negative comments with other employees.

The complaint, filed Oct. 27 by the board's Hartford, Conn., regional office, could set a precedent for employers to heed as more workers use social networking sites to share details about their jobs.

"It's the same as talking at the water cooler," said Lafe Solomon, the board's acting general counsel. "The point is that employees have protection under the law to talk to each other about conditions at work."

Federal labor law has long protected employees against reprisal for talking to co-workers on their own time about their jobs and working conditions, including remarks that may be critical of managers. The law applies whether or not workers are covered by a union.

NLRB officials claim the Connecticut ambulance company has an unlawful policy that prohibits employees from making disparaging remarks about supervisors and depicting the company "in any way" over the Internet without permission.

"This is the first complaint we've issued over comments on Facebook, but I have no doubt that we'll be seeing more," Solomon said. "We have to develop policies as we go in this fast-changing environment."

The trouble for Souza started when her supervisor asked her to prepare an investigative report when a customer complained about her work, according to the complaint. Souza claimed she was denied representation by her union, the Teamsters Local 443.

Later that day, Souza logged onto her Facebook page from a home computer and wrote: "Looks like I'm getting some time off. Love how the company allows a 17 to be a supervisor."

A 17 is the code the company uses for a psychiatric patient. Souza also referred to her supervisor with two expletives. Her remarks drew supportive Facebook postings from other colleagues.

John Barr, an attorney representing the company, said the real reason Souza was fired was because of two separate complaints about her "rude and discourteous service" within a 10-day period. He said Souza would have been fired whether the Facebook comments were made or not.

Barr said the company understands that workers have right to talk about wages and working conditions. But he said it stands by its policy against employees discussing the company on the Internet, including social media sites.

"If you're going to make disgusting, slanderous statements about co-workers, that is something that our policy does not allow," Barr said.

Jonathan Kreisberg, director of the board's regional office in Hartford, said the company's policy is overly broad. He acknowledged that the law protecting worker speech has some limits, such as not allowing employees to disrupt the workplace or engage in threatening conduct. But Kreisberg argued that Souza's Facebook comments did not cross a legal line.

"Here she was on her own time, on her own computer and on her own Facebook page making these comments," Kreisberg said. "If employees are upset about their supervisor and get together on their own time talk about him, criticize and call him names, they can do that."

A hearing on the case before an administrative law judge is set for Jan. 25.

Wednesday, August 4, 2010

Facebook Would-Be Owner Says He Owes His Claim to Arrest, Cuomo‏

Bloomberg

Paul Ceglia, who claims in a lawsuit that he owns 84 percent of Facebook Inc., said his case wouldn’t have been possible if state troopers hadn’t come to his house in October to arrest him for fraud.

Ceglia’s arrest and a suit by New York Attorney General Andrew Cuomo two months later, both the result of complaints related to his startup wood-pellet business, got him looking through old files to find assets to pay back customers, he said in an interview in his home in Wellsville, New York. One of those files held a forgotten 2003 contract with Mark Zuckerberg, now chief executive officer of Facebook, he said.

Ceglia, 37, a self-described environmentalist from western New York who wants to legalize drugs and has views on the evils of central banks, claims the contract entitles him to most of the company. If true, the claim, which would give him control of the world’s most-popular social networking service, would be worth about $21 billion, given estimates of the company’s value.

“If this thing hadn’t happened the way it happened, no way I would have ever started looking through these ancient folders,” Ceglia said of his pellet problems. “That contract would just be sitting in there gathering dust.”

In the weeks since Ceglia came to public attention with his lawsuit against Palo Alto, California-based Facebook and Zuckerberg, filed June 30 in New York state court, observers have been asking why he took so long to make his claim. His answer, it turns out, was he forgot about it.

Facebook said a photocopy of the contract, filed as an exhibit to the lawsuit, is a phony.

‘Absurd’

“Ceglia’s claims are absurd and his lawsuit is frivolous, if not outright fraudulent,” Facebook said in an e-mailed statement. “Ceglia has refused to produce the original contract and the copy we’ve seen is a forgery, with inconsistent margin sizes, inconsistent font sizes, and other glaring discrepancies,” the company said.

Ceglia, one of whose lawyers said the original is in a safe place, said he is eager to take on Zuckerberg, 26, and let a jury decide whether the contract is genuine.

“I’m coming after him,” Ceglia said. “A deal’s a deal.”

Ceglia’s claim is based on a two-page “Work for Hire” contract he claims Zuckerberg signed in April 2003, when the Facebook CEO was an 18-year-old freshman at Harvard University. According to the copy of the contract, Ceglia agreed to pay Zuckerberg $1,000 to write computer code for StreetFax LLC, a company Ceglia said he was trying to get off the ground at the time. The alleged contract also refers to a $1,000 investment by Ceglia in a project named in one place as “The Face Book,” and as “The Page Book” in another.

Ownership Promise

In return, the alleged contract gives Ceglia a 50 percent interest in “the software, programming language and business interests derived from the expansion of that service to a larger audience.” Another provision, Ceglia claims, gives him an additional 1 percent interest for each day after Jan. 1, 2004, that the launch of “The Face Book” was delayed.

Ceglia said he has more evidence of his claim than just the contract.

“We e-mailed each other for more than a year,” he said.

Lisa Simpson, a corporate lawyer for Facebook, said at a court hearing July 20 that Zuckerberg did sign some contract with Ceglia. Zuckerberg also worked for Ceglia on the StreetFax matter in 2003, she said.

What he didn’t do is sign over an interest in Facebook to Ceglia, she told U.S. District Judge Richard Arcara at the hearing. Facebook argued in court papers that Zuckerberg couldn’t have given Ceglia a share of a project he didn’t conceive of until the following year.

2004 Beginnings

Most book and journalistic accounts of Facebook’s short history say it was started in Zuckerberg’s Harvard dorm room in 2004 when he was a sophomore.

“Things change,” said Ceglia, standing outside the wood pellet-making shop he said he built himself, with the help of two local Amish men, in an enlarged two-car garage near his house. “Here I am in my little factory, and Zuckerberg is now a mogul. But it was a different story back in 2003.”

Ceglia said he found Zuckerberg by asking for bids for StreetFax coding work on Craigslist, the classified advertisement site. Zuckerberg was the low bidder, offering to do the work for $1,000, according to Ceglia. The two signed the contract at a hotel in Boston, he said. Ceglia claims that, in addition to the StreetFax work, Zuckerberg persuaded him to invest $1,000 in the “Face Book” idea.

By Aug. 6 the parties are scheduled to give Arcara a proposed order setting deadlines for Facebook to answer the complaint or move to dismiss it and for Ceglia to move to have the case sent back to state court.

Deadlines


Ceglia said he remembers the 18-year-old Zuckerberg as “probably one of the most difficult people that ever worked for me, in the sense that he simply could not finish his work. He just could not keep a deadline.”

Zuckerberg often made excuses for getting his work in late, including that he had to wash his father’s boat and that he’d left his laptop charger at home, Ceglia said.

“The work he did was really good,” Ceglia said. “He could code. I’d hire him today as a coder.”

Ceglia said he looks forward to a day when he might employ Zuckerberg again.

“If at some point in the future I start running Facebook, I guess I’m going to have to hire him to keep running the company,” Ceglia said. “I really don’t have much interest in it.”

After he filed his lawsuit, Ceglia did take enough interest in the company to sign up for a Facebook account on July 22, his birthday.

‘Great Service’


“I think it’s a great service,” he said.

Like many of the 500 million people who use Facebook, Ceglia said he’s gotten back in touch with some old high school friends.

“I like to think about myself as someone that is driven by trying to contribute in some way to increasing the consciousness on the planet,” Ceglia says on his Facebook page.

Ceglia said he’s surprised that his claim to own Facebook has gotten so much attention.

“I never expected it to get so much publicity,” said Ceglia. “It’s really gone sort of nuts.”

He said he mostly ignores the phone calls he’s been getting from journalists and radio talk-shows, such as those hosted by Howard Stern and Matthew Erich “Mancow” Muller.

“Once I picked it up because I thought I knew the number, and I’m like live on the Mancow show,” he said.

Wellsville


Ceglia, his wife Iasia, 31, and two sons, 6 and 7, live in a two-story, unpainted wood house on two acres near the top of a hill in Wellsville. The town, with a population of 8,200, is the biggest in rural Allegany County, about two hours drive southeast from Buffalo, where Ceglia’s suit against Zuckerberg and Facebook is pending in federal court after having been transferred from the state forum by Facebook.

Wellsville is also the hometown of Adelphia Communications Corp. founder John Rigas, whose Greek immigrant father started the Texas Hot restaurant that’s still open on Main Street. Rigas, 85, and his son Timothy Rigas were convicted in 2004 of conspiracy and securities fraud. John Rigas is serving a 12-year sentence in federal prison. Timothy is serving 17 years.

Ceglia said he and his wife started Allegany Pellets LLC in February with the goal of making pellets from reclaimed wood that could be used for environmentally friendly home heating.

“We felt like we had heard Obama’s call to help America become energy independent,” Ceglia said.

The Arrests


Nine months later, on Oct. 30, state police arrested the Ceglias at their home after receiving more than two dozen complaints from customers who said they’d paid for wood pellets but hadn’t received any. Paul and Iasia Ceglia were charged in state court with one count of first degree scheme to defraud and 12 counts of fourth degree grand larceny.

According to Cuomo’s office, which won a court order to shut the business down in December, the Ceglias took in $200,000 in prepaid orders from about 130 customers for 1,900 tons of pellets. Lawyers in the attorney general’s office said in a petition filed in state court that the Ceglias continued taking money and orders when they knew they wouldn’t be able to deliver as promised. They gave customers a series of fake excuses for why they weren’t getting their pellets, according to the petition. When they were arrested, Iasia Ceglia told police they’d filled only three orders and given refunds to 10 or 20 customers.

No Intent

The Ceglias claim they never intended to defraud anyone. They worked long hours trying to fill the orders and would have done so, if not for numerous mechanical failures, they said. They’re doing everything they can to pay back their customers’ money, they both said.

“I feel terrible,” Iasia Ceglia said. “We had many sleepless nights.”

Paul Ceglia said his pellet machines are now up and running. If Cuomo’s office would just let him start selling pellets again, he said he’d be able to pay the money back. For now, as he challenges Cuomo’s injunction, he’s working to mortgage property he owns to help pay for the refunds.

“The state’s really put us in a heck of a bind,” he said.

Ceglia, born in Wellsville in 1973, moved with his family to Ireland for six years as a child before returning to the town. As a senior at Wellsville High, he said he opened a video store in nearby Bath.

After high school, Ceglia said, he spent two years teaching at an alternative school in Taos, New Mexico, where kids studied whatever they chose and could vote to remove teachers. Back in Allegany County, he opened an ice cream stand in Scio, he said.

Another Arrest


In 1997 Ceglia was arrested in Carthage, Texas and pleaded guilty to possession of hallucinogenic mushrooms, according to court files. He was fined $15,000 and permitted to return to New York. He said he regretted the incident.

In recent years, Ceglia said he’s bought and sold real estate and constructed and renovated homes in Wellsville and the Bahamas. He helped start a non-profit environmentally friendly cemetery in Ithaca, New York, and was a founding member of the local Green Party, he said.

In 2001, Ceglia was contracted by a Massachusetts company, StreetDelivery.com, to photograph street intersections in New England, according to a civil complaint the company filed against Cegla in 2003 over rights to the pictures. StreetDelivery uploaded the photos from Ceglia and other photographers into a database, then sold Internet access to insurance companies investigating car accidents.

Florida Effort


Ceglia registered StreetFax in Nevada in 2003 and began trying to duplicate StreetDelivery’s business in Florida. In addition to Zuckerberg, Ceglia said he contracted with more than 20 workers, including Web designers, stenographers and photographers.

“We really struggled as a company,” Ceglia said.

“I don’t have much good to say about Ceglia,” Andrew Logan, StreetDelivery’s founder and CEO said in an interview. “He’s a nice enough guy, but man, he would talk one way and then do something completely different.”

Logan, who said StreetDelivery now does business in 27 states, claimed Ceglia was under contract to StreetDelivery in 2003 when he set up StreetFax and hired Zuckerberg. If Ceglia’s contract with Zuckerberg gives Ceglia an ownership interest in Facebook, that interest may belong to Logan, he said.

Logan, who called Ceglia “a real opportunist,” said his lawyers are looking at the old contracts and settlement papers with Ceglia.

“We’re going to lay claim that I own it,” said Logan. “He was under contract to me.”

Friday, May 28, 2010

Image-Conscious Youth Rein in Social Networking

Associated Press

 
What's that? A young college grad lecturing her elders about online privacy?

It might go against conventional wisdom, but a new report from the Pew Internet & American Life Project is adding fuel to the argument that young people are fast becoming the gurus of online reputation management, especially when it comes to social networking sites.

Among other things, the study found that they are most likely to limit personal information online - and the least likely to trust free online services ranging from Facebook to LinkedIn and MySpace.

Marlene McManus, 21, is among those young adults. On the job hunt since graduating from Clark University in Massachusetts, she's been "scouring" her Facebook page, removing photos that contain beer cups and any other signs of college exploits. She's also dropped Twitter altogether.

"I have to present a public face that doesn't have the potential to hurt my image," McManus says.

She has seen otherwise upstanding adults, well past their 20s, sharing compromising photos and questionable rants with too many people online. "I get embarrassed for these people and sometimes just want to shake them," she says.

In this instance, adults over the age of 30 might do well to listen. The Pew study and a mounting body of new research is showing that the very generation accused of sharing too much information online is actually leading the pack in online privacy.

The Pew study found, for instance, that social networkers ages 18 to 29 were the most likely to change the privacy settings on their profiles to limit what they share with others online. The percentage who did so was 71 percent, compared with just 55 percent of the 50- to 64-year-old bracket. Meanwhile, about two-thirds of all social networkers who were surveyed said they've tightened security settings.

The survey also determined that:

- about half of young people in that 18-29 bracket have deleted comments that others have made on their profile, compared with just 29 percent of those ages 30 to 49 and 26 percent of 50- to 64-year-olds. The numbers were similar when it came to social networkers who removed their names from photos that were tagged to identify them.

- When asked how much they can trust social networking sites, 28 percent of the youngest adults surveyed said "never." A fifth in the 30-49 bracket said that and just 14 percent of those ages 50 to 64 agreed.

The Pew report, which was released Thursday, was compiled from telephone interviews conducted by Princeton Survey Research International between Aug. 18 and Sept. 14, 2009, among a sample of 2,253 adults. The margin of error is plus or minus 2.3 percentage points.

Mary Madden, the Pew researcher who was the study's lead author, says the findings partly reflect the fact that young people have been using social networking longer than their elders, thus making them more experienced in dealing with its intricacies.

But she says young people also are at a point in their lives where, like McManus, they're looking for work and just starting to develop a name for themselves.

Consider also that the study found that a quarter of online adults said their employers now have policies about how they portray themselves online.

"Young adults have, in many ways, been forced to become experts in their own form of social revision," Madden says.

They're also an extremely "brand conscious" generation, says Fred Stutzman, a doctoral candidate at the School of Information and Library Science at the University of North Carolina who co-founded ClaimID.com, a free online identity management service that he now uses as a research project.

"Increasingly, it's the advice that young people get from counselors and elsewhere: 'You need to have your own brand and you have to watch that brand,'" Stutzman says.

He jokes that older people don't care as much because "if you've got a pension, you can pretty much say what you want."

There might be a bit of truth to that. The older you get, the less you have to worry about applying to college and attempting to move up the career ladder.

Stefanie Juell, a 28-year-old in Westchester County, N.Y., has become increasingly aware of this. So she recently opened an extra Facebook account after her supervisor and people she'd met through work started to friend her on her personal account.

"You don't exactly want to reject your supervisor," she says. "Nor do you want him or her to see everything that your friends write on your wall or the pictures that people tag of you."

So now, she uses that new professional Facebook account for her job in alumni relations at a small liberal arts college. In the evening, she shifts to her long-standing personal Facebook account, which has its security settings set as tightly as possible.

"It's important to separate," she says, "and to maintain a work-life balance."

Monday, February 22, 2010

Hack Attacks and Technical Snafus at Facebook and Twitter

NEW YORK (AP) - Facebook users have been complaining about problems at the social media site.

Users in the U.S. and other countries reported problems beginning Saturday morning. Some could not log in, and the site was unusually slow and glitchy for others. Users in London, Bangkok and Mexico City reported problems. Many used Twitter to complain.

Facebook spokesman Matt Hicks said it was a "small percentage of users" who had problems accessing Facebook, their friends' profiles or specific site features because of an isolated server problem.

At 6 p.m. Saturday, Facebook said it had restored access to the users who were having access problems.

Facebook, which has more than 100 million users, has occasionally experienced such hiccups. Twitter has had bigger problems. Last August, hackers shut down the short messaging service for several hours. Facebook also experienced problems, though it was never shut down completely.

Thursday, February 11, 2010

MySpace CEO Owen Van Natta Steps Down

USA Today


SAN FRANCISCO — Less than a year after he bolted Facebook for its social-networking rival, Owen Van Natta, 40, is out as MySpace CEO.

The abrupt announcement was made late Wednesday. Van Natta will be replaced immediately by newly-promoted co-presidents Mike Jones and Jason Hirschhorn. (Last year, Van Natta displaced MySpace co-founder Chris DeWolfe.)

"Owen took on an incredible challenge in working to refocus and revitalize MySpace, and the business has shown very positive signs recently as a result of his dedicated work," Jon Miller, News Corp.'s Chairman and CEO of Digital Media, which owns MySpace, said in a statement. "However, in talking to Owen about his priorities both personally and professionally going forward, we both agreed that it was best for him to step down at this time. I want to thank Owen for all of his efforts."

In a terse comment, Van Natta called MySpace "an incredibly unique place" where he and his management team "made real gains in terms of product focus and user experience. I'm proud of the work we've all accomplished together and look forward to watching its continued growth."

But for many analysts, such as eMarketer's Debra Aho Williamson, MySpace was a mess, clearly eviscerated by the vastly popular Facebook. "The last thing MySpace needs is any sign of management instability whatsoever," she said. "For months now we've heard about the company's plan to refocus on its historic roots in music and entertainment. But the turnaround has been painfully slow, and this shakeup will only reinforce the perception that MySpace can't be fixed."

Once the undisputed king of social networking, MySpace is scrambling to reinvent itself as a scaled-down Web portal for music and entertainment news.

A fresh management team, led by Van Natta,a former executive at Facebook, had snapped up music services iLike and iMeem in recent months, spawning rumors that MySpace might develop a subscription music service to complement its free, ad-supported MySpace Music, a joint venture with four major music labels. The company has also ramped up entertainment-related news feeds via Twitter.

For those reasons and others, MySpace, nestled near the entertainment capital of Hollywood, thought it could survive — even thrive — as a repository for all things music, Avatar and New Moon for the under-40 crowd.

But is the battered company still relevant? Williamson and others openly wonder. Facebook, closing in on 400 million users, is nearly four times the size of MySpace's installed base.

Marketers, meanwhile, are funneling their dollars into Facebook as the network continues to rack up big membership and traffic numbers. The site clocked 97.4 million unique visitors in the U.S. — about half of the USA's online audience, says market researcher Comscore.

And eMarketer estimates ad spending on MySpace will fall 21% this year, to $385 million, worldwide. It expects Facebook to rake in $605 million in ads worldwide this year, up 39% from 2009. If not for a deal with Google, MySpace's revenue would be lower, Williamson says.

"MySpace surfaced when everyone had (an anonymous) handle," says Karen Appleton, head of marketing and business development at Box.net. "That has flipped now. Almost everyone identifies themselves by their real name on Facebook and Twitter."

Underscoring MySpace's diminished status, it was lampooned in a Saturday Night Live bit in late January. In it, weekend anchor Seth Myersreferred to the site as an "abandoned amusement park."

Facebook had no comment on Van Natta's departure.

Tuesday, November 24, 2009

Facebook Possibly Going Public

Wall Street Journal

Facebook Inc. took steps to solidify the control of founder Mark Zuckerberg and other existing shareholders in the event the social-networking company goes public.

The closely held Silicon Valley firm, emulating one of Google Inc.'s well-known strategies, established a dual-class stock structure that would increase the voting power of Mr. Zuckerberg, who is the company's chief executive, and other existing shareholders if they hold onto their shares during an IPO.

Facebook said Tuesday the move shouldn't be construed as a signal that the company is planning to go public, saying it has "no plans" to do so "at this time."

It said it is introducing the structure "because existing shareholders wanted to maintain control over voting on certain issues" and "focus on the long-term."

As part of the plan, Facebook will convert existing holdings to Class B stock, which carry 10 times the voting power of Class A stock, according to a person who has seen documents outlining the plan.

Those shares will remain Class B shares unless the owner sells them following an initial public offering, at which time they will become Class A shares, this person said.

Mr. Zuckerberg, who is 25 years old, has said in recent interviews that the company plans to go public eventually. If that happens—and existing investors hold onto their shares—the dual-class structure would enhance their control and make it easier to fend off unwanted suitors.

Mr. Zuckerberg, already the company's largest shareholder, has a percentage stake measured in double digits, according to people familiar with the matter. He already wields the most power among investors through board seats he controls.


Others with sizeable stakes include co-founder Dustin Moskovitz and Sean Parker, the company's founding president, along with early investor Peter Thiel and Accel Partners, a venture capital firm.

Facebook declined to comment on the ownership stakes.

The fast-growing company, which operates one of the most popular sites on the Web, said earlier this year it is generating positive cash flow and that revenue in 2009 is expected to be up more than 70% from 2008.

Mr. Zuckerberg has taken a number of steps to buy the company more time before going public, most recently allowing some employees to sell up to a million dollars in stock through a private buyback program. Under that program, Digital Sky Technologies purchased shares from Facebook employees at a price that valued the company at $6.5 billion.

If Facebook chooses to raise more money it is unclear whether the company would issue Class A or Class B shares or which currency it would use for potential acquisitions.

Monday, November 2, 2009

Facebook Wins $700M Decision Over Spammer

Information Week

Facebook has won yet another massive judgment against a spammer who already owes $234 million to MySpace.

A California federal judge on Thursday granted Facebook's request for a default judgment against Sanford Wallace, who is known to have been involved with spamming since the mid-1990s and with junk faxing before that.

Court documents indicate that Wallace and an associate who was later dropped from the case spammed Facebook users with phishing messages. Those who clicked on the links and submitted login information to phishing sites allowed Wallace and his associate to then spam the phishing victim's friends, in turn generating more potential phishing victims. Facebook claims that Wallace also received payment for redirecting some spam recipients to Web sites that pay for referrals.

Facebook sought damages of more than $7 billion dollars, as allowed under the CAN-SPAM Act and the California business code.

Expressing skepticism in his ruling that such a figure would be proportionate to Wallace's offences, Judge Jeremy Fogel instead awarded Facebook $710,737,650.

"The record demonstrates that Wallace willfully violated the statutes in question with blatant disregard for the rights of Facebook and the thousands of Facebook users whose accounts were compromised by his conduct," Fogel said in his ruling.

Fogel also said that because of Wallace's willful violation of a temporary restraining order and injunction, the Court has referred the case to the U.S. Attorney's Office with a request that Wallace be prosecuted for criminal contempt.

Facebook won't have an easy time collecting its award. Wallace already owes MySpace $234 million from a judgment rendered in May, 2008.

Last November, Facebook won $873 million in damages -- the largest award to date under the 2003 Can-Spam Act -- from spammer Adam Guerbuez and his company, Atlantis Blue Capital.

Asked to specify how much of that award Facebook has been able to collect, a company spokesperson responded, "We continue to work on collecting as much as possible from Guerbuez and Atlantis Blue (likely far less than the full amount) and have hired a firm to help with this."

Wednesday, April 1, 2009

What's Behind The Facebook Fallout?
Reuters Story as Posted at MediaFile

Why do we care about Facebook?

  1. People you know and respect use it. That includes you.
  2. People you know and respect who scoff at it still know what Facebook is.
  3. Facebook, like Google, is popular enough to have become a verb as well as a noun.
  4. If the public ever got a crack at buying shares in it, lots of people would get rich.

That’s why mass clucking ensued among the technology press when the word came out Tuesday that Chief Financial Officer Gideon Yu is splitting. The Wall Street Journal, so far as we can tell, broke the news. It said:

The departure of the 37-year-old Mr. Yu and the ensuing search for a replacement are likely to renew speculation that Facebook is stepping up plans for a public offering, despite the rocky economy. The company, which has turned down several acquisition offers in the past, has said it is hoping to go public in the next few years.

But some employees and investors, who have poured roughly $455 million into the company, according to VC Experts.com Inc., are eager for Facebook to start planning an offering and have raised questions about whether it has enough money to sustain its growth. Many others have said the company is over-valued, which — in addition to the economic downturn — hampered its efforts to fund an employee-buyback program last year.

One person familiar with the matter said Facebook’s financials are strong and the company expects revenue in 2009 to increase at least 70% from last year.

The Journal also referred to the now famous $240 million that Microsoft invested in Facebook, giving the service a perceived value of $15 billion (see No. 4 in our list above). The problem is, the WSJ reported, Yu’s job “has grown more difficult, as Facebook has struggled to raise additional money at lower valuations.” If Facebook revenue is supposed to grow 70 percent — a giant leap — history would suggest, and nearly insist, that last year’s revenue total would have been only enough to buy a pack of Smarties.

That would make Yu’s job more difficult indeed. It must be hard to tell all your potential investors that Microsoft was going overboard on that whole $15 billion valuation thing.

Still: Don’t assume that it’s all about Yu. Kara Swisher at her Boomtown blog (like the Journal, also owned by Rupert Murdoch and his News Corp) hints at strained family relations:

In a back-to-the-future move, former Netscape CFO Peter Currie will be the key adviser to Facebook about financial matters, until a new search for a CFO is found, sources said. … But others sources at the company said Yu and Facebook CEO and Founder Mark Zuckerberg had had intensifying differences in recent weeks, over a range of issues.

One last note: The NYT story quoted Facebook spokesman (and non-family relation) Larry Yu as saying the site has no immediate plans to go public. Swisher at Boomtown said that Facebook was prepping for an eventual IPO. It sounds like the old, cold comfort behind the idea that if you wait long enough for something to happen, it will.

Wednesday, January 21, 2009

Burger King Disses Facebook Friends

As posted by: Wall Street Journal

A friend in need is...a tenth of a burger?

Such is the calculus Burger King Holdings Inc. encouraged on Facebook, asking members of the social-networking site to "de-friend" 10 others in exchange for a free Whopper. (Facebook members can "friend" people -- invite them into their circle -- and also de-friend them.)

Now the fast-food chain has pulled the plug on the campaign, which launched Jan. 5 and was dubbed "Whopper Sacrifice," amid concerns from Facebook that it publicized severed friendships. The campaign, which featured tag lines such as "Friendship is strong, but the Whopper is stronger," grew rapidly on the site, as thousands of members jilted each other for burgers.

Each time someone de-friended someone else through a special application, Burger King published an update on both people's Facebook pages. That helped spread the word -- but ran afoul of the site's protocol.

A Burger King Web site, Whoppersacrifice.com, says, "Facebook has disabled Whopper Sacrifice after your love for the Whopper sandwich proved to be stronger than 233,906 friendships."

Friday, December 19, 2008

Scoring a Pizza Delivery Via Facebook

As Posted By: Wall Street Journal

Pizza chains are offering even more ways to satisfy your carb cravings.

Now instead of just picking up the phone, pizza eaters can order a pie digitally -- over the Web, through cellphone applications and even via Facebook, a social-networking site. Moreover, couch potatoes can order a Dominos pizza from their TV by using the broadband TiVo service available to subscribers.

It's all a push to stay competitive with what may be the country's most popular food.

"Right now, the No. 1 food that people bring home is pizza, no doubt," says Harry Balzer, vice president of NPD Group, a consumer-marketing firm. "It's the third-most-popular food ordered in restaurants [behind burgers and fries] and the No. 1 food ordered by children under the age of 18," Mr. Balzer adds.

But the major pizza chains, such as Pizza Hut, a unit of Yum Brands Inc., Domino's Pizza Inc. and Papa John's International Inc., are fighting for their share of the pie these days. Mr. Balzer cites the growing number of restaurants offering take-out meals, as well as the growth in supermarkets that offer frozen, restaurant-quality pizzas.

To keep customers coming back, major pizza chains are adding more menu items, such as appetizers and desserts, and offering more ways to order. We tested some of these ordering methods to see if technology offers an edge when ordering slices.

In all cases, we ordered a large pie using a digital method: a cellphone text message (Papa John's); a TiVo account (Domino's); a Facebook page (Pizza Hut); and a form on the Web (Uno Chicago Grill). And in all cases, the pizzas were prepared as we ordered them. Still, some of us wondered if technology made it any easier to get a pizza than, say, calling in an order.

Our first order was placed at a Dallas-area Pizza Hut using Facebook. To find the application, type Pizza Hut in the Facebook search box. Then, fill out a one-time registration form that asks for a name, address and date of birth. (All the pizza chains we tested require users to be at least 13 years old.)

The application allowed us to choose a specialty pizza or build our favorite pie by choosing from a list of toppings. We also had the option of entering a credit-card number, minimizing the fumble for cash when the doorbell rings. The pizza arrived at our apartment complex, albeit eight minutes later than the time given in the chain's confirmation email. And to the relief of the testers, Pizza Hut's application doesn't notify all of our Facebook friends that we just ordered a stuffed-crust pizza with pepperoni and mushrooms.

For a Papa John's pie, we went to the company's Web site to enter our user information and set our four "favorites" -- the pizzas and other menu items we would like for pick-up or delivery. The next day on the train commute home, we sent a cellphone text message to Papa John's, typing FAV2 -- indicating we wanted to order the second of our four favorites for pick-up. A second text message is sent to confirm the order, and another text message is received to give the estimated delivery time. A person at the local Papa John's also called our cellphone to confirm that we wanted to pick up the pie. In the end, we spent more than $1 in carrier charges because of our pay-as-you-go cellphone plan.

Still, the set-up and pick-up went seamlessly -- our specified pie, a thin-crust white pizza, awaited us at the Papa John's near our train depot.

In our Domino's test, we placed our most-complicated order, a 14-inch pizza with three toppings: mushrooms on the whole pizza, black olives on one half and green peppers on the other half. (Oddly, customers can even specify if they want the toppings on the left half or the right half of the pie.) And we ordered the pie from in front of the TV, using TiVo.

Because of the one-time setup, ordering was a little more time-consuming than we anticipated, taking about seven minutes. After scrolling through and selecting our menu choices, we entered our personal information, character by character, using the Tivo remote. Shortly after placing the order, the Domino's driver called our house to verify directions and let us know he was leaving with the pizza soon. The pizza arrived on schedule and was made to our specifications -- an experience that was so simple, we plan to use TiVo again for pizza.

For our last test, we used the Internet to order a pizza from Uno Chicago Grill. We found the Web site useful, with pictures of pizzas and appetizers and tabs that allowed us to browse the salad and pasta sections.

Rick Hendrie, senior vice president of marketing with Uno Chicago Grill, says the pictures have another effect: People ordering online tend to buy more food. "They order with their eyes. Over the phone, you go with a default order," Mr. Hendrie says. It's a sentiment echoed by Papa John's, where online sales are about 10% higher than orders placed over the phone or by walk-ins.

Mr. Hendrie and others also note that orders placed online tend to be more accurate. As one tester noted, "It's sometimes hard for the pizza place to hear the difference between pepperoni and green pepper when you're talking on the phone."

Accuracy slipped in our order to Uno Chicago Grill's Pizzeria Due location, however. First, it wasn't immediately clear how to add other toppings beyond the nine combinations listed. Eventually we found the boxes to check for additional toppings and a way to customize our pie with sausage and, just on half, onions and mushrooms, by writing it into a box for special instructions. We also added three root beers to our order and asked the pizzeria to make sure the pizza was hot when we arrived.

The pizza was indeed hot, and the store followed our instructions about the mushrooms and onions. But it forgot to give us our root beers.

Four pizzas later, we're left to ask if digital ordering makes life simpler. Anyway you slice it, there's still work involved with the one-time setup. But it may be worth it, for the convenience, the accuracy and occasional coupons and discounts offered for online orders. Those who are comfortable with technology and multi-tasking may be going back for seconds.