Media conglomerate Cox Enterprises Inc., betting its future on Internet advertising as newspaper and television audiences shrink, plans to spend $300 million to buy a start-up that helps Web sites pool their ad space. The all-cash deal with Adify Corp. is set to be announced Tuesday. With Adify, Cox gets a technology platform that can help Web sites more successfully sell higher-priced ads targeted to specific audiences, such as travel enthusiasts.
By: Associated Press
Wall Street Journal; April 2008
